Power of Dreams – Paper

I saw an amazing commercial last night and thought you might like to see it, too.

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The commercial is part of Honda’s “Power of Dreams” series, and this commercial is called “Paper”.

It’s a journey through six decades of Honda innovation…

The spot, called “Paper,” weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products. Images include references to founder Soichiro Honda’s use of a radio generator to power his wife’s bike, Honda’s motorcycle development and multiple shots of cars past and present, including the new 2016 Pilot vehicle.

The original commercial is two minutes long, and an entire marketing campaign is built around it. The two minute version was run on a very limited basis during the last week in September. A one minute version will air during October.

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